Privacy Policy

At Vertical Pursuits LLC, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and protect your data when you visit our website or use our services.

1. Information We Collect

We collect the following types of information:

  • Personal Information: Name, email address, phone number, billing details, and any other information you provide when booking a trip or contacting us.

  • Usage Data: Information on how you use our website, such as IP address, browser type, and pages visited.

  • Cookies and Tracking Technologies: We use cookies and similar technologies to improve user experience and analyze website traffic.

2. How We Use Your Information

We use your information to:

  • Process bookings and provide our services.

  • Respond to inquiries and provide customer support.

  • Improve our website and marketing efforts.

  • Comply with legal obligations and protect our business interests.

Phone Numbers and Emails:
Your phone number will be used exclusively to send you messages you have opted to receive based on your consent. We do not sell or share your personal information with third parties.

3. How We Share Your Information

We do not sell or rent your personal information. However, we may share it with:

  • Service Providers: Payment processors, email providers, and other third parties who help us operate our business.

  • Legal Authorities: When required to comply with legal obligations or protect our rights.

  • Independent Guides: If you book a guided trip, relevant details may be shared with your assigned guide.

4. Data Security

We take reasonable measures to protect your data from unauthorized access, loss, or misuse. However, no method of transmission over the internet is 100% secure.

5. Your Rights and Choices

As a California resident, you may have rights under the California Consumer Privacy Act (CCPA), including:

  • The right to know what personal data we collect and how it’s used.

  • The right to request deletion of your data.

  • The right to opt out of data sales (we do not sell personal data).

  • To exercise your rights, contact us at info@verticalpursuitsclimbing.com

6. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices.

7. Updates to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised effective date.

8. Contact Us

If you have any questions about this Privacy Policy, please contact us at: info@verticalpursuitsclimbing.com

Kevin Heinrich

I grew up mostly in the North Eastern US but began traveling and climbing after high school and never looked back. I’ve been lucky to climb in over 10 countries and have done many first ascents on 3 continents. Now I mostly travel in my janky van in the Great American West with occasional trips abroad. I’m surprised to say I’ve been guiding for nearly a decade on rock, ice, mountains, and skis but now mostly focus on delivering highly personalized and precise rock climbing instruction.

It would be fun to list more accomplishments but I truly don’t think that’s what climbing is about. My goal is to be a damn good teacher of the skills people need to prepare for and take on some of the biggest challenges of their lives; not so they can brag about it on Instagram or in a website About page :), but so they learn about themselves, the people around them, and the world we live in.

I’m an AMGA Certified Rock Guide and have some expensive other bits of paper too. I pride myself in thinking hard about the skills I teach and how best to present them to you in a way that’s clear, concise, actionable, and appropriate for your skill level. Above all else I care. I care about you as a human being and hope we can get outside and learn from each other soon!

Professional Certifications
Personal Climbing Resume